How the Letterman-Oprah-Leno Super Bowl Ad Came Together
Steps were taken to contact Ms. Winfrey, who agreed immediately, Mr. Burnett said, and then Mr. Leno. Mr. Burnett said he spoke with Mr. Leno’s executive producer, Debbie Vickers. “She asked if this was for real and then she laughed for about 10 minutes,” Mr. Burnett said.
